A good back story helps everyone get on the same page creatively. Your team may even come up with ideas to help support the story and create evolutions over the years to change it up.
Action Tools:
What is a Back Story? It is a story that explains what happened to "haunt" your haunt. A biography of your attraction.
Good for your crew. A back story helps the designers and builders visualize your theme and create details for your story.
Good for the actors. A back story helps your actors get into their characters and they feel like they're part of the story.
Good for your customers. A back story builds anticipation like a movie trailer and keeps them interested year-to-year.